Keyword:customer journey

Publications
Managing customer wishes and expectations with the customers’ need process and onion models of digital tools Suvi Junes and Anu Turunen In:Proceedings of European University Information Systems Congress 2023
Phygital Boom May Lead To Luxury Implosion Anna Chastel, Sarah Grondin, Julien Baland and Ivan Coste Maniere EasyChair Preprint 1394